You're reading it here first.
It's more than a month since The Hallmark Channel changed to The Universal Channel (DStv 108) but looking at DStv's on-air promo above, you wouldn't know it - still, daily, DStv is running TV promo spots advertising The Hallmark Channel.
Today is the last day of April 2010, and still DStv shows, and include, The Hallmark Channel's logo in the ''More captivated'' on-air promo, despite a big name relaunch of the channel and valiant marketing efforts to bring the new name under viewers attention.
Perhaps a bit of competition with TopTV starting tomorrow as South Africa's new pay TV operator will be good. Competition in the pay TV arena might not only make DStv watch more closely and pay more attention, but may actually force DStv to watch their own stuff that they're broadcasting and seemingly are not watching themselves.
